AEW led the pack in merchandise sales for the promotion in October.
The Outrunners were in second place among estimated earners. This data comes from Brandon Thurston of WrestleNomics, as seen below. Keep it mind this is just estimates:
1. AEW; 2. Outrunners; 3. Will Ospreay; 4. Darby Allin; 5. Bryan Danielson; 6. The Conglomeration; 7. FTR; 8. Orange Cassidy; 9. Britt Baker; 10. Jamie Hayter.
The top items were: 1. Double or Nothing Blu-Ray; 2. FTR Summit coffee; 3. Britt Baker Brittsbugh Football Jersey; 4. Willow Nightingale Micro Brawler 5. Danhausen mystery box; 6. AEW Dynamite Five-Year Anniversary; 7. WrestleDream Danielson vs. Moxley shirt; 8. AEW original logo T-shirt; 9. Ospreay Aerial Assassin Assassin’s Creed Shadows; 1. Adam Copeland AEW Unmatched