MJF’s signature Burberry scarf is one of the most recognizable props in professional wrestling — and the AEW World Champion has a very specific and characteristically self-aware reason for never reaching out to the fashion house about it. Speaking on the Games With Names podcast, Friedman explained his deliberate strategy of staying off Burberry’s radar entirely.
“So I don’t want them to know I exist. Because I make a lot of money wearing this scarf, and they’re either gonna love that or hate that, so I’ve just stayed away from that situation, you feel me?” MJF said.
MJF Also Praises Bryan Danielson and Seth Rollins During His Games With Names Appearance
During the same podcast appearance, MJF offered high praise for two prominent names in the wrestling industry. He compared Bryan Danielson to Tom Brady in terms of all-time greatness while describing him as “soft retired” and predicting his competitive instincts will eventually bring him back. He also complimented Seth Rollins enthusiastically. “In my industry, all the top guys — one of them, which you met, Seth Rollins, f***ing incredible professional wrestler. Incredible. He’s also a great football analyst. The guy’s the man.” The scarf revelation adds a rare moment of genuine behind-the-scenes candor from a performer known for keeping the line between character and reality deliberately blurred.
