Jeff Jarrett said the AEW All In 2026 Buy In drew more than 900,000 viewers on YouTube, and that pre-shows still convert late buyers into pay-per-view customers.
Asked whether a pre-show sells shows the way it used to, Jarrett said on My World with Jeff Jarrett that the audience figure alone answers the question.
“There were over 900,000 people that watched the YouTube. That’s not counting the Amazon Buy In audience,” Jarrett said. “On YouTube, we had a lot of folks watching that program.”
Jarrett said buying patterns split between early and late, with little in the middle.
“People buy early and people buy late. That middle run is almost non-existent,” he said. “So we’ll call it the sickos, the ones that are dialed in that watch every week or almost every week, they’re buying it right out of the gate.”
He said the pre-show works as a vehicle to reach people who have not decided yet.
“If you’ve got a pre-show and you have a vehicle and you can get it on X, Instagram, Snapchat, TikTok, YouTube, and get it in people’s hands and get the awareness out, and then all of a sudden, I got to watch this tonight,” Jarrett said. “I absolutely think there’s impulse buys. I think that’s how our world works right now.”
Transcription by Global Force Entertainment.
