Bryan Danielson has secured the trademark rights for the YES! Chant.
This Saturday at All In, he is set to face Swerve Strickland for the AEW World Heavyweight Title.
On July 29th, Danielson filed to trademark the phrase ‘YES! YES! YES!’ with the United States Patent and Trademark Office (USPTO). The term is described for entertainment purposes.
“Entertainment in the nature of wrestling contests; Production of podcasts; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Television show production; Media production services, namely, video and film production; Entertainment services in the nature of a wrestling club; Production of music; Provision of information relating to television, motion picture film, audio and radio production; Television, video and movie filming services.”