Speaking on his Hall of Fame podcast, Booker T gave his thoughts on Darby Allin stating WWE’s branding of its wrestlers as Superstars was stupid.
“‘NXT’ is on fire right now. AEW is doing what they’re doing. I don’t even really want to get off into a whole lot of what AEW is doing, because I say they should just focus on doing their own thing.”
“It’s just like Darby Allin, he made a statement about the WWE Superstar brand, as far as being called a WWE Superstar and that’s a dumb thing … I think the Superstar tag for me, if I’m a young kid and I love wrestling, and I hear the WWE Superstars are coming to town, damn it I’m going to want to be there alright. That’s called branding.”
H/T to Fightful for the transcription