“Tony Khan had a lot to juggle from the beginning. It’s not just about putting on good wrestling; it’s about building a brand, keeping fans happy, and keeping a roster of talent motivated. Tony always knew there was going to be criticism. Whether it’s about creative decisions, the talent roster, or how AEW was performing compared to WWE, it’s all part of being in the spotlight. Tony didn’t take it personally, but he definitely had to find ways to manage that pressure. It’s about communication. Tony has always been really transparent with the talent. AEW is a place where wrestlers have more control over their characters and how they’re portrayed on TV, but that also means they expect more. Tony had to manage that balance between giving talent the creative freedom they wanted and making sure the overall product worked. AEW has never been static. There’s always something new, and that’s something Tony has been really good at—constantly evolving the product to keep the fans engaged. It’s tough because you’re competing against the biggest wrestling company in the world, but Tony has really carved out a niche for AEW.”
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