Josh Alexander Secures “Canadian Strong Style” Trademark, AEW Move Looms
In a move that signals both brand protection and potential career advancement, professional wrestler Josh Alexander has filed a trademark for “Canadian Strong Style.” This trademark, submitted on March 31st, encompasses a broad range of entertainment services and merchandise, highlighting Alexander’s strategic approach to leveraging his established wrestling identity. The filing comes on the heels of his departure from TNA Wrestling in February, following the expiration of his contract.
The trademark documentation reveals Alexander’s intention to utilize “Canadian Strong Style” across various platforms, including wrestling contests, news and information dissemination via online networks, live and televised appearances, and personal appearances. He also aims to capitalize on the phrase through merchandise sales, specifically shirts, sweatshirts, and headwear. This comprehensive approach underscores Alexander’s understanding of the modern wrestling landscape, where brand recognition and merchandise sales play a crucial role in a wrestler’s success.
Adding fuel to the fire, reports from Fightful Select suggest that Alexander is likely headed to AEW. This potential move aligns with his trademark filing, indicating a proactive approach to establishing his brand within a new, high-profile wrestling promotion. By securing the rights to “Canadian Strong Style,” Alexander is positioning himself to maximize his commercial potential as he transitions into this next phase of his career. Whether he utilizes the phrase for in ring antics, or simply on t-shirts, he is making sure he owns the phrase. This move also shows that he is serious about his career, and how he wants to be presented.
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