All Elite Wrestling has filed a new trademark for the tag team name of two of its rising stars. On September 2, the company filed to trademark the term ‘The Swirl’ with the United States Patent and Trademark Office. This is the official team name for the duo of Lee Johnson and Blake Christian, who have been teaming together regularly on both AEW and Ring of Honor programming. The filing of a trademark for a team name is a significant step, as it indicates that the company has long-term plans to feature and merchandise the duo as a key part of their tag team division. Johnson and Christian have impressed in their recent outings, and securing the rights to their name suggests that a bigger push could be on the horizon for them.
The trademark was filed under the category of entertainment services, a standard practice for wrestling-related names and gimmicks. The full description of the services covered by the trademark is below.
“Conducting entertainment exhibitions in the nature of professional wresting exhibits and performances by professional wrestlers, namely, performances by a tag team of wrestlers during professional wrestling events; Entertainment services in the nature of live professional wrestling performances.”
This move solidifies the team’s identity within the company and protects the brand as they continue to develop and hopefully move up the ranks in AEW’s stacked tag team division.
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