AEW and BLCKSMTH have officially entered into a licensing agreement.
Following a highly successful trial run at Forbidden Door in London this past August, the UK-based wrestling merchandise brand confirmed the new partnership in a statement released today. BLCKSMTH will now produce officially licensed collections featuring AEW talent, starting with the football jerseys that proved to be a hit with fans at the O2 Arena.
According to the official announcement:
“The partnership follows the sold-out debut of exclusive BLCKSMTH x AEW jerseys, which were unveiled and sold exclusively at the Forbidden Door O2 merchandise store during the landmark AEW x NJPW event. The limited-edition jerseys—featuring designs inspired by AEW stars Willow Nightingale, Darby Allin, Swerve Strickland, and Kenny Omega—sold out over the event weekend, underscoring the strong demand among fans for high-quality, sports-centric wrestling apparel.”
“Building on the success of their initial offering, AEW and BLCKSMTH have signed a licensing agreement to produce officially licensed collections in collaboration with All Elite Wrestling’s roster of premier talent. The first drop in the AEW x BLCKSMTH collection will include the highly-anticipated Willow Nightingale, Darby Allin, Kenny Omega & Swerve Strickland Football Jerseys and will be available for purchase online at blcksmth.co.uk.”
The initial collaboration at the Forbidden Door O2 Merch store in August performed exceptionally well, leading directly to this expanded deal. Fans can expect the first wave of products to be available online soon.
